We Are As We Are


Peter Švaral
Katarína Rakúsová


Iva Hornická Pacoňová
Michal Hornický
Soňa Čásárová

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Fitshaker highlights women’s natural beauty in new campaign

It is also the first spot to communicate the brand’s new long-term claim, Empowering Women. Both the spot and the claim are the work of agency Kreatívna Dvojica.

In addition to physical fitness, exercise has been shown to boost self-esteem. It can make us feel better about our bodies and therefore we are more satisfied. And that’s what the new campaign for the online women’s fitness site Fitshaker is all about.

The TV spot features real Fitshaker customers who are proud to show off their imperfections. That’s because they’re happier than ever with the way they look.

The 30-second TV spot was aired in Slovakia, while the 52-second and 30-second online versions were aired in Slovakia and the Czech Republic.