We Are As We Are


Peter Švaral
Katarína Rakúsová


Iva Hornická Pacoňová
Michal Hornický
Soňa Čásárová


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Stratégie, Marketing & Media, Ads of the World

Fitshaker spotlights women’s natural beauty in new campaign

Fitshaker unveils a groundbreaking campaign spotlighting women’s natural beauty, accompanied by the brand’s new long-term motto, “Empowering Women.” Crafted by the renowned agency Kreatívna Dvojica, this campaign strategically emphasizes the positive impact of exercise on self-esteem and body image.

The TV spot features authentic Fitshaker customers proudly showcasing their imperfections, symbolizing their newfound confidence and satisfaction with their appearance. This campaign, strategically designed to resonate with audiences, includes a 30-second TV spot aired in Slovakia, along with online versions targeting audiences in Slovakia and the Czech Republic.

Through a comprehensive advertising strategy, Fitshaker aims to inspire women to embrace their natural beauty and feel empowered through fitness, thereby driving engagement and brand loyalty across borders.